MICE Industry: The Convention Engine
Meetings, Incentives, Conferences, and Exhibitions (MICE) is the bedrock of mid-week occupancy for Las Vegas.
The Compression Effect
When massive conventions like CES (Consumer Electronics Show), SEMA, or AWS re:Invent arrive, they create "compression." With 100,000+ attendees absorbing the room inventory, rates across the entire city spike, even at lower-tier properties that have no direct connection to the convention.